Redkite supports families with children with cancer through treatment, end-of-life and everyday support.
Redkite required its collateral pieces to appeal to two audiences throughout the year. These included public-facing fundraisers, family support items, reports to the government and annual reports.
Approach: Public-facing materials included a more illustrative style. In the private and government sectors a corporate direction was undertaken.
Results: Items shown that reflect the brand for each target audience.
CAMPAIGN / REPORTS / PRINT AND COLLATERAL