Bao Bao

Bao Bao required a logo and collateral to stand out in Sydney’s busy Kings Cross area.

Approach: To appeal to the broader audience for Taiwanese cuisine, the creative direction needed to be clean, crisp, warm and memorable. A photoshoot was organised, directed via zoom and pulled across the collateral and packaging designed to incorporate the logo.

Results: Modern, fresh and versatile logo for advertising, brand recognition and packaging application